Finding a Good Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you desire that web site to bring in money, it needs to be written extremely well. Unless you're good at copywriting already it's wise to hire someone who is experienced to compose the text on your site. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, not all copywriters are the same. Some copywriters are extremely gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can tell the good from the bad.
Does the writer have his or her own web site? Any copywriter who would like to write web copy should have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own web site, how will they help you build yours? Look at the copy on the copywriter's website. If it is riddled with mistakes this is a terrible sign.
How well do you respond to the copy on the copywriter's website? read This is more involved than just noting grammar and spelling errors. Does the site copy induce an emotional response as you go over it? Are you feeling warmly toward the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does the copy make you feel like you want to employ that person immediately? Does website copy make you want to run for the hills? Does it cause you to be mad? All of these are crucial responses and you site should take note of them.
Carry out a little more research on the copywriter. Search for reviews for the copywriter on independent web sites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be good ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews deserve special attention. You need to also ask the copywriter to provide you a few references. Make sure that you follow up and actually get ahold of those references and ask for an honest opinion from them.
Make sure you spend some time going through the samples furnished by the writer. Ask for a few more samples than are displayed on the writer's site. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are a number of different ways to discover if a copywriter is worth spending your money. It is essential to do your homework and look beyond the writer for information pertaining to his/her reputation and character.